Tips From Change Leaders - Send Us Your Tip!

Tip 1
A large company with locations all over the world used Our Iceberg Is Melting to help communicate its change initiatives to every employee -- in 6 different languages, See how.

Tip 2
In June, 2005, Professor Kotter gave the first draft of Our Iceberg is Melting to an organization that agreed to test it in a training program. See and hear what happened next.

Tip 3
In the summer of 2006, Professor Kotter received an email from someone who had drawn up and used a "Business Case" for Our Iceberg Is Melting. Read the case.

Tip 4
As a participant in a Harvard Business School executive program, Simon Nynens, was given a draft copy of Our Iceberg Is Melting. See and hear what he did with it after be became CEO of Programmer's Paradise, Inc.

Tip 5
An undergraduate student read Our Iceberg Is Melting with great skepticism but then used the ideas to save his family. Learn what happened.

Tip 6
How did Fred, the Boston Scientific penguin, get from Massachusetts to California? (No, not stapled to the chicken!)

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Tips From Change Leaders - Tip 6 Answer

The Boston Scientific Penguin

Last year around this time our clinical organization went through a major reorganization and our community of penguins was struggling with why we needed to change.

A VP here shared the book with us, and I in turn, bought copies for my team. The story so resonated with me and them that I decided to institute the "Fred the Penguin Leadership Award"! This traveling trophy is sent with the attached certificate that is suitably framed and presented to the recipient along with a nice penguin lapel pin that they may keep and the right and privilege of displaying a 4 foot tall inflatable Fred Penguin in their cubicle for the month! Fred moves from recipient to recipient each month and has been from coast to coast, including Massachusetts, Minnesota, and California! At each stop, the recipient signs his/her name on Fred and may add an accessory or two. The last I heard, Fred became Fredericka! Their pictures are taken and posted on our departmental website along with a nice write-up of their accomplishments.

Not only has it inspired my team, but you can only imagine the questions from others in the company when they see Fred traveling down the hallways or sitting prominently in someone's cubicle!

Cathie Muza
Director, Clinical Data Management
Boston Scientific Corporation