Loyal Customers Are Worth Their Weight in Gold

Why Are You In Business?

"True voyage of discovery is not seeking new landscapes, but seeing with new eyes."
—Marcel Proust

Small Business Owners, Sales Professionals to C Level Executives
Why Are You In Business?

Peter Drucker states that the purpose of business is to attract and maintain customers. For without customers, no business would survive. Now is the time to change your perspective on how to increase sales and thrive in the 21st century if you truly want to become world class.
Are Struggling with These Challenges?
Poor sales?
Poor behaviors?
Poor results?
High turnover of customers?
Excessive frustration?
Too many sleepless nights?
Unacceptable results?

If you want to improve your business results and you accept that business is all about your ability to attract and maintain customers, then logic suggests your first course of action should be building customer loyalty and that can begin with Triage Business Planning, a proven quick solution that starts you on the path to developing customer loyalty while stopping much of the bleeding from bad attitudes, poor work ethics, unhappy customers and sales that have gone south.

What this looks like is different for each company, but the results are the same.
Loyal Customers Are Worth Their Weight in Gold

Did you know that:
Highest customer loyalty companies grow at twice the rate of their competition? (Reichheld, 2006)
Satisfying Customers without creating an emotional connection with them has no real value? (Gallup Organization 2003)
Raising customer retention rates just by 5% could increase the value of an average customer by 25% to 100%?
5% Improvement in Customer retention translates into a doubling of margins (increase profits)?
Loyal customers always return & become a dependable lifetime sales stream?
Loyal customers brag about your service/product creating Word of Mouth advertising, the most effective advertising?
You can sell your products for more dollars?
Loyal customers are more forgiving when a mistake is made?
Customer Loyalty is the strategic competitive advantage?
Where Not to Start?

If you begin with the traditional customer service training, this will not give you the results that customer loyalty research has shown to deliver. Why, because the standard and common customer service training is labor intensified focused and not thinking intensive focused. (Receive your Free Customer Loyalty Audit)
Where to Start?

To develop loyal customers begins with the C Level Executive leadership team and then cascades down through the organization regardless of size. For it is the human capital, your employees or your internal customers within your business that will either make external loyal customers or break them. Our solution unites business training coaching services through our exclusive Executive Management Team Service Walk.
What is Keeping You from Loyal Customers?
Unresolved problems
Poor internal customers'(employees') attitudes
Lack of alignment between systems, strategies and people processes
Never realized the bottom line impact of customer loyalty
Instant Survey: What is keeping you from developing Loyal Customers where a 5% retention can increase profits 25% to 100%?

"Problems cannot be solved at the same level of awareness that created them."
Albert Einstein

The answer to that question is simply "That depends." Each business is different, but the process is usually the same and that begins with a telephone call or an appointment. During this time, ADVANCED SYSTEMS would like to learn a little more about you, your business, your challenges, your needs and where you want to take the business and how you fit into this picture. Our goal is to help you build raving loyal customers and repeat business leading to increased productivity and profitability for your business or even yourself. Good to great business building is all about building sustainable change.
The Added Value We Bring To Our Loyal Customers

Customer loyalty begins by respecting the diversity of individuals and organizations. Through our strategic relationships with others allow us to provide not only customer loyalty, but a plethora of continuous business process improvement solutions such as executive coaching, small business coaching, corporate coaching and training, membership coaching programs, , leadership training, management training, sales training, self leadership development, success coaching, supervision training, time management training and goal setting training that are performance-based in all 50 states. Finally, the processes, techniques and tools that we share with our clients work because we live them!

Signed Leanne Hoagland-Smith, M.S. Chief People Officer of ADVANCED SYSTEMS


http://www.processspecialist.com/

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Assessing Today's Performance

"The measure of success is not whether you have a tough problem to deal with, but whether it's the same problem you had last year."
—John Foster Dulles
There Are Only 2 Measurements in Business

Before you can assess any organiation or any individual in the business world to get you closer to business success, you need to know the bottom line measurements otherwise why would you be investing your time, energy and those precious dollars?

Most businesses usually only have one of the 2 measurements correct and that is PROFITS. And yet these very same and astute business owners fail to calculate the second critical measurement.
RELATIONSHIPS

The majority of your current problems are really symptoms in dsguise. Be them:
Declining to dismal sales
Education and training not delivering sustainable behavior change
Ineffective customer service
Increasing production costs
Poor productivity

Reflect your inability to understand the the purpose of business
Attract and Maintain Customers

Customer loyalty or rather the lack of customer loyalty is your REAL issue. All assessments need to be directly connected to how well your organization is doing to attract and maintain relationships. If you agree with this, then check your most recent Profit and Loss Statement or other such financial reports and look for anything that specifically measures relationships. Now you may understand why you are still facing serious challenges to achieve business success.


Would You Like to Assess By Working Smarter and Not Harder?"

The first question to be asked is: What is keeping me from having Loyal Customers?

When this question is correctly answered, then all actions can be directed to the same goal and thus begins to reduce wasted resources of time, energy, money and emotions. HINT: Your executive team needs to look at your business or organization from your customers' perspectives (both external and internal) if you truly want to have a culture of high performance. We call this walking in your customers' shoes.

The second question that needs to be answered: Is everyone moving directionally correct within the business or organization to exactly the same desired end results that being loyal customers?

When this question is correctly answered, you will be able to ask anyone within your organization to answer this question and receive exactly the same answer from each and every individual: What are the top 3 goals for this organization as you perceive them to be? Try this question of a random sampling of your employees and see how many answers you receive. HINT: Remember, people's focus is their reality.

The final question that needs to be answered is: Are the solutions aligned with operating systems, leadership systems and strategies?

When this question is correctly answered, your business will avoid creating silo solutions that may fix one problem, but result in additional problems downstream. Continous improvement is for everyone in your culture and cannot be just relegated to production while management's behaviors are potentially causing some critical performance gaps. HINT: Ever hear of the old adage: People do not leave companies, they leave managers?

Assessing any organization is not easy, but it is fairly simple when done correctly. After the organizational assessment is completed, then and only then can you determine what solutions need to take place.
Assessing Relationships

Are your people great relationship builders with each other and with your customers?

To help you answer that question, ADVANCED SYSTEMS has created several assessments. Whether you are trying to build Fail-Safe Leadership in your organization or to improve individuals skill sets from sales to time management, we are pleased to help you start on that path to master success for your business or yourself.
Leadership Skills: If your cannot lead yourself, how can you lead others?
Selling Skills: To secure profits, begins with building necessary relationships and then and only then can you make a sale.
Real Estate Selling: Realtors, Mortgage Brokers and Title Representatives to successfully sail the seas of this turburlent market begins my knowing if you have any selling skills gaps.
Top Car Salesman or Saleswoman: Car sales is easy in that most people have a need, but difficult because of other challenges from historical within the industry to poor credit.

These assessment have been provided to create some insight into the performance symptoms facing both organizations and individuals. The secret to sustainable performance is to identify the core problem and treat the problem, not the symptom.
An important question to consider:

If our solutions could help you conquer these symptoms, what would that mean to you in terms of money, leadership, relationships and future growth or innovation?

Please call us today at 219.759.5601 or drop an email if the assessment that you are seeking is not on this page. We look forward to partnering with you to achieve dramatic results! And if you are not just sure that we can help you, sign up for our monthly newsletter - Power Choices.