The 4S of Business Life

The 4S of Business Life



The 4S of business life is something every business might or might not go through. The 4S of business life are survive, strive, succeed, and superstar. Upon reaching each business life, they must innovate and rise in order to get to the next. If you understand the 4S of business life, you would understand your current business situation.

The first business life is survive, this is where the business needs to make ends meet. Usually, the business would be operated by one person or through partnerships who had prepared to venture in a business. During this phase, the business is at a delicate point where the business would either take off or drop depending on planning, determination, resources and etc….

The second business life is strive, where the business starts to take shape and is struggling to succeed. In this stage, the employees are the company’s best asset and everything they do will affect the business. These employees are the lifeblood of the company.

The third business life point is succeed, this is the point where the business just takes off overnight after years of striving. This is the point where the business starts recruit talents in order to fulfill the heavy demands of the business. The business gets to breathe easier and is making great profits.

The fourth and last business life is superstar, this is where the business had succeeded in its goals and has become one of the top leaders in their respected industry or niche. The business has many employees and the profits are huge. The business is basically in a golden age of prosperity. The business must continue to innovate and expand in order to grow and keep its business life.

It is naïve to think that once a business is at the top that it will continue to stay that way. A business may eventually fall and then rise again depending on the CEO, business, events, trends, conditions, opportunities and etc… The 4S of business life (survive, strive, succeed and superstar) is a life cycle of the business.


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