Essential Techniques for Employee Engagement

Tips, tools and practical advice for building a committed workforce

Our latest practitioner’s guide tells you how to implement proven programs to build a committed workforce. It guides you through the 4 most important techniques for engaging employees and shows you how to successfully introduce your own initiatives. 100% practical, this guide is the perfect tool for anyone interested in improving employee engagement within their companyBuy Essential Techniques for Employee Engagement now
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You know engagement's important...but how do you actually do it?

The importance of employee engagement and the link between an engaged workforce and the bottom line has long been established. But what does employee engagement look like in practice? And what programs and initiatives should you be leading?

Melcrum’s latest practitioner’s guide, Essential techniques for employee engagement, tells you how to implement proven programs to build a committed workforce. It guides you through the 4 most important techniques for engaging employees and shows you how to successfully introduce your own initiatives. 100% practical, this guide is the perfect tool for anyone interested in improving employee engagement within their company.

Order your copy now and learn how to engage your company’s employees by:
Establishing employee action teams to create an active, two-way communication program
Using Appreciative Inquiry to construct inspiring and energizing views of the organization
Creating message maps to communicate clear, credible and compelling messages to your audiences
Introducing storytelling to get to the heart of the organization's culture, build trust and develop powerful new communication platforms
Plus, get exclusive research into employee engagement at global companies – use this ammunition to benchmark and prove the case for
investment


What's in this practical guide?

The 4 key techniques for engaging employees: what they are, how to apply them and practical tools for getting up and running in your organization:
Employee action teams
Message maps
Storytelling
Appreciative Inquiry


Each chapter is written by an international employee engagement expert specializing in their the particular technique:
Linda Dulye, President, L.M. Dulye & Co.
David Grossman, President, dg&a
Tony Quinlan, Principal, Narrate
Caryn Vanstone, Consultant and Business Director, Ashridge Consulting

Plus, an introduction from Karen Horn, Senior Vice President, Internal Communication, Washington Mutual


Case studies include:
O2
DRS Technologies Inc.
Royal Mail
UK Government
Rolls-Royce Engine Services
McDonald's


Exclusive data from global Melcrum research into employee engagement, including:
Organizations' approach to employee engagement
Which function is responsible for engagement?
How do organizations measure engagement?
Which engagement techniques are being used?
What organizations are planning to introduce in the next 12 months


The guide is a "how-to" for implementing the 4 most important employee engagement techniques. Each section is written by the leading expert in their field, who takes you through how you can use their technique in the most practical way possible.