Hi agung,

Thank You for registering at http://www.DanKennedy.com.

Here is your first lesson in my marketing series where
I will be telling you about "Successful Marketing Strategies
for Any Business."

Just in case you're not familiar with me let me tell
you a little about myself. For more years than I care
to count I've been figuring out marketing strategies
for an incredibly diverse list of businesses, products
and services including air-supported inflated
buildings, an entertainment magazine, industrial
equipment, popular paperback books, professional
services, the list numbers in the hundreds and I've had
a lot more victories than I have had defeats.

From all of this experience I've learned and developed
both some fundamental concepts and specific techniques
that are transferable from one business to another to
successfully market just about any product, service or
company. The purpose of this email series is to
transfer that experience to you.

Whenever we talk about effective marketing we have to
also talk about goals. Most marketers like most people
foolishly play blind archery. Archery is tough enough.
Why make it more difficult? The first step in the
marketing process is to clarify what you want to
accomplish. Many businesses ultimately fail because
their marketing objectives are too shallow. In other
words, if your only objective is a certain level of
sales volume and income your building your business on
shifting sand rather than a solid foundation.

Hitting high sales volume goals is actually pretty easy
if that's all you want to do. It starts to get
difficult when you begin interlocking that objective
with other objectives, such as a certain amount of
profit and retained earnings, a certain level of
quality in products or services, positive and lasting
customer or client relationships and so on.

One individual I got to know built a 500 million dollar
company from scratch in thirty-six months. He once
made the statement, "Making a million dollars was the
easiest thing I ever did. Believing it could happen to
me was the hard part that took thirty-seven years."

Well there are two lessons in that statement, one more
obvious than the other. The obvious point is that
making a lot of money is more dependent on your beliefs
than on any other factor and I agree with that but
there's also a hidden lesson. This fellow did build a
half billion dollar empire on just three years and he
did personally pass the millionaire mark several times
over in that same time period but he also subsequently
lost it all and more even quicker and is still some
fifteen years later working his way through leftover,
lingering legal problems. Why? He had too few
interlocking objectives governing his marketing
strategies. His only clear objectives were to achieve
high-financial benchmarks and build a large
international sales organization and those objectives
alone are relatively easy to achieve. If you do not
connect them with other governing objectives like,
sustaining lasting relationships with satisfied
customers, preventing lawsuits and legal problems,
achieving certain retained earning levels, and so on.
So ideal one is to carefully construct an interlocking
structure of goals, objectives and values to direct
your marketing efforts.


In your next Successful Marketing Strategy I'll
talk about client value and how it relates to your
goals.

Dedicated To Multiplying Your 1ncome,

Dan Kennedy
www.DanKennedy.com