Behavioral experts take on leadership,
January 30, 2007 By armchairinterviews.com (Minnesota) - See all my reviews

This review is from: Measure of a Leader (Hardcover)
In Measure of a Leader, behavioral experts Dr. Aubrey Daniels and James Daniels propose yet another "new model of leadership." Under this model, the authors suggest that the leader's role is to create conditions under which followers apply discretionary effort to implement the organizational mission, vision and values. They define discretionary behavior as "that behavior that a person could do if they choose, but for which they would not be punished if they
didn't...commonly (referred) to as going above and beyond the call of duty" (p. 16).

Unlike other books on leadership which focus on the leader's behavior, this book claims that the follower's behavior in response to the leader is what truly defines effective leadership. The four criteria of follower behavior include followers:

1. Apply discretionary effort towards the leader's goals;
2. Voluntarily sacrifice self-interest for the leader's cause;
3. Reinforce or critique others to encourage conformance to the leader's teachings; and
4. Establish guidelines for their own personal behaviors based upon what they perceive the leader
would approve or disapprove.

The book covers 19 chapters in an easy-to-read 200 pages. I found chapter three on discretionary effort, chapter five on leaders and managers, chapter nine on measuring follower response, and the Antecedent-Behavior-Consequence (ABC) Model of follower motivation in chapter 11 to be of particular interest. The Appendix includes a very useful checklist highlighting 50 things to do for increasing leadership impact.

The writing is crisp and matter-of-fact, almost free of academic jargon that can confuse readers. It's clear through the examples and terminologies the authors use that they are incorporating lessons from their personal experiences as military leaders into this model. The book's coverage of the leader's application of positive reinforcement to create momentum for change is valuable since organizations typically rely on negative reinforcement and then wonder why the right behaviors aren't demonstrated consistently. Negative reinforcement reduces the likelihood of negative behaviors but doesn't encourage acceptable behavior--positive reinforcement does.

Recommended for business consultants, corporate managers, or professors interested in understanding the importance of follower behavior in defining effective leadership and how to inspire discretionary effort in achieving organizational mission, vision, and values.

Armchair Interviews says: Another look at leadership.